People know I’m not a Glassdoor fan. While I dislike anonymous Internet comments, I find anonymous reviews completely pointless. If you’re not willing to identify yourself, why would your opinion – good, bad, or indifferent—matter to me? But Glassdoor goes to new levels of unlikeable. In requiring no validation process for reviewers, anyone can say s/he is a current or former employee or job applicant, of any company and write a review from that perspective. If no one bothered to verify a reviewer’s past employment, why would those supposed past-employee reviews matter to me? Glassdoor doesn’t care that Company X’s “reviews” might be posted on the Glassdoor site by competitors fighting for the same talent pool as Company X.
So, when yet-another-new-Glassdoor-sales-rep, Mike, reached out once again to try to get us to “boost our image” (read: pay for their “service”), I sent a short reply, telling him that our “Mean Tweets” parody video should tell him all he needed to know about his chance of getting my company’s business. What does Mike do next? He puts me on blast. He replied that our video was “clever” (ouch!). “However,” he added, “I would suggest that the 666 views this video has pale in comparison to the audience that’s coming to your Glassdoor page.” He even included an infographic to illustrate his point.
Oh no he didn’t, did he? Did he actually point out that our “viral vid” had not even registered 1,000 views? The nerve! But I confess – I am impressed. Not by Glassdoor, but by Mike, who, in watching our video, determined I obviously love a good dare. I have never considered hearing about Glassdoor’s paid product before today. And, while I still don’t want it, and still despise the concept of anonymous-and-unverified reviews, I cannot help but be wowed by Mike.
Mike, if you’re reading this, come to Vivo! We need people with balls of steel. You can even star in our next parody video. Maybe, with you on board, we will hit the 700-view mark.
