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This should be filed under, “Things No One Should Do – Ever.” And yet, millions of people are rushing to taking advantage of a “free” scan by the very company that was careless enough to put millions of people’s data at risk in the first place.
It’s worse than accepting a free hair cut from the apologetic barber who made your Bieber-esque locks look like male-patterned baldness.
But Equifax didn’t stop with the “free” scan. They’re offering a year of free credit monitoring. And the public doesn’t seem to care how self-serving and inadequate that offer is. Not only is one year of credit monitoring insufficient to prevent identity theft, but Equifax stands to make big money in the end, either by charging people $10 apiece for credit freezes or by gaining paying customers a year from now.
And then there’s this: Chances are, anyone willing to take a free offer like this (from an un-secure security company, no less), is probably not paying some other company to monitor them. In other words, Equifax is punishing other credit bureaus for its own wrongdoing.
Equifax is in crisis communication mode. And the public is buying it – hook, line and sinker. Remember: Nothing is free. This company is making poor decisions, just like they want you to do.
